Speaker: Patrick O'Connor, President, Enriched Data
Format: DVD (USPS Shipping Required)
Duration: 43 minutes
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Using Big Data to Choose the Best Self-Storage Sites
Determining where to buy or build self-storage is crucial to success. Our presenter will discuss how investors and developers can leverage psychographic and demographic data in their decision-making. He’ll provide an understanding of psychographic profiles, how they differ from demographics, and how they can be used to pinpoint the right facility location.
You’ll learn:
- The difference between demographic and psychographic data
- An understanding of psychographic profiles
- How to leverage this information in your decision-making
- How this data will help you scout for prime self-storage locations
- How to analyze the tenant base of existing self-storage properties
This product is also available as on-demand video, or as part of one of the following discount DVD packages: