Format: Softcover (USPS Shipping Required)
Length: 204 Pages
NOTE: Please allow up to three business days for the processing of your order.
Inside Self-Storage Facility-Operation Guidebook 2020 [Softcover]
Whether you’re a self-storage owner or manager, your understanding of the myriad aspects connected to facility operation has a direct correlation to the success and sustainability of the business. This Guidebook provides guidance to help operators maximize the performance of a self-storage asset with respect to occupancy, revenue, curb appeal, sales, customer service, marketing, staffing, security and so much more. Topics include:
Big-Picture Planning
- Policies and procedures
- Preparing for recession
- Impact of climate change
- Succession planning
- Competition analysis
Revenue Management
- Financial forecasting
- Budgeting
- Occupancy and rates
- Hidden revenue
- Unit-mix strategies
- Discounting
- Collections
- Expenses
- Tax issues
- Lien sales
Sales & Service
- Brand ambassadorship
- Sales skills
- Customer experience
- Multi-generational approach
- Difficult customer situations
- Texting strategies
Site Maintenance
- Critical tasks
- Curb appeal
- Roof preservation
- Service for HVAC systems
- Pest prevention
- Mold eradication
- Security-systems upkeep
Safety & Security
- Best practices
- Crime prevention
- Working with law enforcement
- Crisis management
- Virtual threats
- Tech trends
- Security components and tools
- Property access
- Unit-door security
Legal & Insurance
- Top threats
- Rental agreements
- Subrogation waivers
- Lien laws
- Authorized access
- Employment laws
- ADA compliance
- Insurance coverages
- Tenant insurance/protection plans
Staffing & Career Development
- Hiring tips
- Compensation
- Staff training
- Company culture
- Employee diversity
- Staff evaluations
- Staff discipline
- Employee theft
- Workplace conflict
- Professional development
- Resident-manager rights
Marketing
- Budgeting
- Grassroots tips
- Offline strategies
- Word-of-mouth
- Media relations
- Digital presence
- SEO
- Digital advertising
- Web development
- Google My Business
- Reputation management
- Social media
- Content strategies
- Video
- E-mail
- Branding
- Analytics
- Planning
Technology
- Trends
- Tools
- Embracing change
- Management software
- Tech support
- Mobile strategies
- Voice-enabled devices
- Progressive Web Apps
- Internet of Things
- Kiosks
- Automation
Outsourcing
- Products and services
- Third-party management
- Site maintenance
- Professional employer organizations
- Staff training
- Web development
- Digital marketing
- Call centers
Add-On Services
- Retail
- Vehicle storage
- Moving services
- Truck rentals
- Wine storage
- Tenant insurance
- Cell towers
- Propane sales
If you prefer to purchase this guidebook in a digital format, click here. To view other guidebooks in the 2020 series, click here.
