A Self-Storage Operator's Fundamental Guide to Web Marketing

Speakers: Shari Sutton, Owner, and Alicia Braach, Marketing Executive and Social Media Manager, Sutton Watkins Advertising & Marketing
Duration: 47 minutes

A Self-Storage Operator's Fundamental Guide to Web Marketing
This presentation provides a comprehensive overview of basic Web-marketing strategies to help self-storage operators generate online leads. Because search engines such as Google, Yahoo and Bing do not distinguish between large and small facility operators, and all self-storage businesses cater to a geographically targeted customer base, you must implement a local-search marketing strategy to reach potential customers online. Our presenters discuss basic strategies and tools you need to succeed, including website design, search engine optimization, search engine marketing, in-bound links, directory listings and social media. They talk about how to produce Web pages that rank high in organic search engine listings and also cover best practices to maximize your online ad spend.

You will learn:

• Basic website strategy and design tips
• The essentials of local search
• How to take advantage of online directory advertising
• How to use in-bound links
• How to maximize your online ad spend

This product is also available in DVD format.