Speaker: Phillippe Peyrot, CEO, Annexx
Format: DVD (USPS Shipping Required)
Duration: 32 minutes
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Keys to Launching a Successful Self-Storage Operation in Europe
To be successful with a self-storage operation in Europe, you must understand the unique facets of that market. The few American companies that have attempted to “conquer” it have faced many obstacles, including cultural diversity. Our presenter looks at the successes and failures of two U.S. companies and review the distinct characteristics of the European industry. You’ll learn:
- The state of self-storage in Europe
- How cultural diversity affects your business decisions
- How public awareness will impact your marketing
- Common mistakes to avoid when developing in Europe
- Key success factors for a European operation
This product is also available as on-demand video, or as part of one of the following discount DVD packages: