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Picture of Experiment for Online Success: The Science of Pay-Per-Click Advertising

Experiment for Online Success: The Science of Pay-Per-Click Advertising

This session discusses pay-per-click advertising strategies for self-storage, including bidding on keyword searches, balancing cost and conversion, achieving high-ranking search results and more.

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Speaker: Craig Barrett, Director of Search Marketing,
Format: MP3 and PDF
Duration: 48 minutes

Experiment for Online Success: The Science of Pay-Per-Click Advertising
Pay-per-click (PPC) advertising can be a quick and simple way to drive targeted search traffic to your website, so you can turn potential self-storage tenants into customers. What's the point of having a great website if no one can find it? Services like Google AdWords make it easy to get discovered at the top of search-engine results pages when consumers search for storage in your area. As with most paid marketing ventures, however, a smart and methodical approach is the only way to ensure your storage company turns a profit. The more you learn and experiment with PPC, the more cost-effective results you can expect.

You will learn:

• Which keyword search terms you should bid on for the most clicks
• How to tweak and refine your ads to find the optimal balance of cost and conversion
• Why being specific can increase your likelihood of scoring a higher-ranked search result for a lower cost
• How to incorporate PPC campaigns into your other Web marketing efforts like SEO
• That experimentation is the soul of PPC success

NOTE: This audiocast will be delivered to your “My On-Demand Library” in a downloadable zip file folder. Your folder will contain an MP3 audio file of your purchased session, along with the matching presentation slides provided by the speaker.