Speaker: Stephen Sandecki, Director of Marketing, National Storage Affiliates
Format: DVD (USPS Shipping Required)
Duration: 33 minutes
NOTE: Please allow up to three business days for the processing of your order.
Mobile SEO and SEM: The Self-Storage Industry's 800-Pound Gorilla
There are now more Google searches conducted on mobile devices than on personal computers. The age of mobile is upon us, and self-storage operators should be asking if their search engine optimization (SEO) and search engine marketing (SEM) strategies are aligned to target mobile users. This session will discuss how responsive and adaptive strategies can be deployed to improve marketing spend and convert prospects. You’ll learn:
- How to increase revenue and reduce marketing spend
- Ways to improve consumer conversion rates through organic and paid search
- The fundamental differences between targeting desktop and mobile users
- Why responsive Web design is the leading strategy for a mobile-friendly website
- How to optimize your website for mobile devices and tablets
This product is also available as on-demand video, or as part of one of the following discount DVD packages: