Speaker: Warren Lieberman, President, Veritec Solutions
Format: 2 DVDs (USPS Shipping Required)
Duration: Approximately 3 hours, 37 minutes
NOTE: Please allow up to three business days for the processing of your order.
Self-Storage Pricing Workshop
Traditional self-storage pricing approaches, such as “everyday low pricing,” can be relatively easy to implement but typically result in less revenue―and far less profit―than more systematic and dynamic strategies. While many larger operators are already taking a more comprehensive, analytical approach to pricing, it’s only recently that more advanced capabilities have become available to small and mid-size companies.
In this 3.5-hour workshop, you’ll learn how to take greater control over your facility’s start rates, move-in promotions and rate modifications for existing customers. Our presenter reviews the financial impact of alternative pricing strategies, demonstrating the use and power of analytics. You’ll learn:
- Why small changes in price often have a much greater impact on profit than on revenue (and in surprising ways)
- How data-driven pricing can enhance and improve (not replace) intuition and experience
- Where conventional pricing wisdom has been wrong
- When it’s important to consider competitor pricing (and when it may not be as necessary)
- Different ways to implement pricing programs and why some are better than others
- What you can do to improve your pricing and earn greater profit
Also included with your purchase is access to the speaker’s full slide presentation in PDF format. Instructions for downloading the slides will be included with your DVD.
