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Picture of Inside Self-Storage Facility-Operation Guidebook 2020 [Digital]

Inside Self-Storage Facility-Operation Guidebook 2020 [Digital]


This Guidebook addresses key aspects to self-storage ownership and management providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.
$89.00

 
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204 Pages
PDF Format

NOTE: This digital Guidebook is in PDF format. Upon completion of purchase, it will be immediately available to you in your "My On-Demand Library."

Inside Self-Storage Facility-Operation Guidebook 2020 [Digital]
Whether you’re a self-storage owner or manager, your understanding of the myriad aspects connected to facility operation has a direct correlation to the success and sustainability of the business. This Guidebook provides guidance to help operators maximize the performance of a self-storage asset with respect to occupancy, revenue, curb appeal, sales, customer service, marketing, staffing, security and so much more. Topics include:

Big-Picture Planning

  • Policies and procedures
  • Preparing for recession
  • Impact of climate change
  • Succession planning
  • Competition analysis

Revenue Management

  • Financial forecasting
  • Budgeting
  • Occupancy and rates
  • Hidden revenue
  • Unit-mix strategies
  • Discounting
  • Collections
  • Expenses
  • Tax issues
  • Lien sales

Sales & Service

  • Brand ambassadorship
  • Sales skills
  • Customer experience
  • Multi-generational approach
  • Difficult customer situations
  • Texting strategies

Site Maintenance

  • Critical tasks
  • Curb appeal
  • Roof preservation
  • Service for HVAC systems
  • Pest prevention
  • Mold eradication
  • Security-systems upkeep

Safety & Security

  • Best practices
  • Crime prevention
  • Working with law enforcement
  • Crisis management
  • Virtual threats
  • Tech trends
  • Security components and tools
  • Property access
  • Unit-door security

Legal & Insurance

  • Top threats
  • Rental agreements
  • Subrogation waivers
  • Lien laws
  • Authorized access
  • Employment laws
  • ADA compliance
  • Insurance coverages
  • Tenant insurance/protection plans

Staffing & Career Development

  • Hiring tips
  • Compensation
  • Staff training
  • Company culture
  • Employee diversity
  • Staff evaluations
  • Staff discipline
  • Employee theft
  • Workplace conflict
  • Professional development
  • Resident-manager rights

Marketing

  • Budgeting
  • Grassroots tips
  • Offline strategies
  • Word-of-mouth
  • Media relations
  • Digital presence
  • SEO
  • Digital advertising
  • Web development
  • Google My Business
  • Reputation management
  • Social media
  • Content strategies
  • Video
  • E-mail
  • Branding
  • Analytics
  • Planning

Technology

  • Trends
  • Tools
  • Embracing change
  • Management software
  • Tech support
  • Mobile strategies
  • Voice-enabled devices
  • Progressive Web Apps
  • Internet of Things
  • Kiosks
  • Automation

Outsourcing

  • Products and services
  • Third-party management
  • Site maintenance
  • Professional employer organizations
  • Staff training
  • Web development
  • Digital marketing
  • Call centers

Add-On Services

  • Retail
  • Vehicle storage
  • Moving services
  • Truck rentals
  • Wine storage
  • Tenant insurance
  • Cell towers
  • Propane sales

If you prefer to purchase this guidebook in a softcover format, click here. To view other guidebooks in the 2020 series, click here.