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Picture of Inside Self-Storage Marketing Guidebook 2014

Inside Self-Storage Marketing Guidebook 2014

This Guidebook is designed to help self-storage operators determine marketing techniques for their facilities. It covers Web marketing, mobile marketing, social media, community marketing, print ads and more.

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66 Pages
PDF Format

NOTE: This digital Guidebook is in PDF format. Upon completion of purchase, it will be immediately available to you in your "My On-Demand Library."

Inside Self-Storage Marketing Guidebook 2014
Self-storage marketing techniques must evolve as customers find new ways to connect with and research facility operators. With greater customer emphasis on online and mobile platforms, owners and managers must now engage tenants and prospects through these new channels. Long-term business sustainability and success requires comprehensive and creative marketing campaigns encompassing traditional, online and grassroots strategies.

This Guidebook provides a substantial overview of the marketing techniques available to self-storage operators and insight to help you determine which ones might work best for your particular venture. It examines Web marketing, mobile marketing, social media, community marketing, mass-media advertising and much more. Topics covered include:

  • Third-party directories
  • Online local advertising
  • Online reservations
  • Website tips
  • Mobile-friendly websites
  • Pay-per-click strategies
  • Content marketing
  • QR codes
  • Leveraging social media tools
  • Online reviews
  • Blogging
  • E-mail marketing
  • Print advertising
  • Promotional design
  • Branding
  • Charity events
  • Networking tips

To view other guidebooks in the 2014 series, click here.