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Picture of DVD - Self-Storage Owner/Operator Executive Summit: Two-Day Package

DVD - Self-Storage Owner/Operator Executive Summit: Two-Day Package

This DVD set includes Days One and Two of the Self-Storage Owner/Operator Executive Summit, which addresses staffing, management techniques, facility audits, revenue management, marketing and facility value.

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Speaker: Bob Copper, Owner, Self Storage 101
Format: DVD (USPS Shipping Required)
Duration: Approximately 5 hours (broken into six sessions)

NOTE: Please allow up to three business days for the processing of your order.

Self-Storage Owner/Operator Executive Summit
        DAY ONE: Administering and Evaluating Your Self-Storage Asset
        DAY TWO: Generating and Managing Facility Income

The digital summit is a new online education experience optimized for self-storage professionals. Each summit takes place live with real-time Q&A and is recorded for future distribution. These DVDs contain copies of Days One and Two of the Self-Storage Owner/Operator Executive Summit, which took place on Oct. 16 and 17, 2013. They include all six education sessions recorded on the days of the events. Following is a description of the session contents.

Also included with your purchase are two digital workbooks you can access in PDF format. Instructions for downloading your workbooks will be included with your DVDs.

Session 1: Staffing

Your self-storage management staff is critical to facility success. In this segment, you'll learn professional and proven steps to hire the best people for the job. Topics include:

  • Recruiting facility managers for a modern industry era
  • Developing and implementing a training program
  • Establishing staff goals and expectations
  • Setting the example for team members
  • Creating an effective compensation program

Session 2: Professional Facility Management

Segment two teaches effective executive management skills to ensure optimum performance of your asset. Topics include:

  • Effective management styles
  • Communications 101
  • Learning to get more done through your people
  • What you need to know: understanding numbers and reports
  • Establishing policies and procedures

Session 3: Facility Audits and Operational Reviews

In segment three, you'll learn how to conduct and use an operational review and audit to maximize your business profit. Covered topics include:

  • Creating a step-by-step system for facility reviews
  • Understanding the why, who and when of a facility audit
  • Using the audit for training and operational improvement
  • Reviewing the physical plant
  • Understanding how employees steal

Session 4: Effective Revenue Management

Every self-storage operation could use more income, whether to offset rising expenses, increase facility value, or prepare for a refinance or sale. This segment will help you manage and improve revenue. Topics include:

  • Implementing systems to increase revenue, profit and value
  • Understanding the important numbers
  • Communicating the value of every dollar increase
  • Setting systems on auto-pilot

Session 5: Turning Marketing Into Money

Marketing can be a complex business component, but its principles in terms of helping your business make money are simple. In segment two, you'll learn key essentials from an ownership point of view. Covered topics include:

  • Understanding your marketplace
  • Developing and implementing an effective marketing plan
  • Creating a sure-fire follow-up system for customer leads
  • Using proven techniques to turn more prospects into tenants

Session 6: Increasing Facility 'Rentability' and Value

In this sixth and final segment, you'll learn strategies to increase the allure of your facility for tenants, improve the overall customer experience and generally improve your level of business. Topics include:

  • Taking a "customer’s eye view" of your site
  • Creating a customer-friendly experience
  • Learning to be proactive, not reactive, to facility challenges
  • Increasing the value of your self-storage assets

Prefer to buy these sessions individually? Click here to purchase the Day One DVD. Click here for the Day Two DVD.

About the Presenter

Bob Copper is owner and partner in charge of Self Storage 101, an industry consulting firm specializing in operational improvement, training, audits, feasibility and market studies, and due diligence. As a prominent consultant, author, speaker and trainer, Bob has worked with hundreds of self-storage owners, operators and managers to develop strategies for operational improvement, revenue growth and value enhancement. As a self-storage owner himself, he also has a unique perspective that relates to working with other operators.