Inside Self-Storage Store is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Informa

Picture of Opening Session: The Power of Systematic and Dynamic Self-Storage Pricing

Opening Session: The Power of Systematic and Dynamic Self-Storage Pricing


Learn how to take control of and effectively manage your starting rental rates, promotions and existing tenant rates. Topics include data-driven pricing, tips to improve self-storage pricing and more.
$19.00

 
Bookmark and Share

Speaker: Warren Lieberman, President, Veritec Solutions
Duration: 45 minutes

Opening Session: The Power of Systematic and Dynamic Self-Storage Pricing
Traditional pricing approaches, such as "everyday low pricing," can be relatively easy to implement but typically result in less revenue and far less profit than more systematic and dynamic strategies. Fortunately, more advanced techniques are now within reach of small, independent self-storage operations as well as larger ones. In this session, our presenter will highlight why facility operators should take greater control over their starting rates, move-in promotions and existing tenant rates, explaining how to manage them effectively.

You will learn:

  • Why small changes in price often have a much greater impact on profit than on revenue
  • Other unexpected effects of pricing changes
  • How data-driven pricing can enhance and improve (not replace!) intuition and experience
  • Where conventional pricing wisdom in self-storage has been wrong
  • What you can do to improve your pricing and earn greater profit

This product is also available in DVD format.