Speaker: Anne Ballard, President of Training, Marketing and Developmental Services, Universal Storage Group
Format: DVD (USPS Shipping Required)
Duration: 46 minutes
NOTE: Please allow up to three business days for the processing of your order.
Studying Your Self-Storage Competitors and Leveraging the Data
Self-storage owners can learn a lot about their operation by closely observing their competition. This session provides instructions on gathering specific types of information that can be leveraged for business gain. Take advantage of touring and promoting referrals with competitors as well as tools that can be used to showcase and market your points of differentiation. You’ll learn:
- How to leverage data about competitors to benefit your business
- Which types of information are truly important to know
- Why price is at the bottom of the list
- Specific tools to close more sales
- How to bolster impressions in your community
This product is also available as on-demand video, or as part of one of the following discount DVD packages: