Speaker: Warren Lieberman, President, Veritec Solutions
Duration: 45 minutes
Opening Session: The Power of Systematic and Dynamic Self-Storage Pricing
Traditional pricing approaches, such as "everyday low pricing," can be relatively easy to implement but typically result in less revenue and far less profit than more systematic and dynamic strategies. Fortunately, more advanced techniques are now within reach of small, independent self-storage operations as well as larger ones. In this session, our presenter will highlight why facility operators should take greater control over their starting rates, move-in promotions and existing tenant rates, explaining how to manage them effectively.
You will learn:
- Why small changes in price often have a much greater impact on profit than on revenue
- Other unexpected effects of pricing changes
- How data-driven pricing can enhance and improve (not replace!) intuition and experience
- Where conventional pricing wisdom in self-storage has been wrong
- What you can do to improve your pricing and earn greater profit
This product is also available in DVD format.