Picture of DVD - Social Media and Online Marketing: Avoiding Exposure and Mitigating Risk

DVD - Social Media and Online Marketing: Avoiding Exposure and Mitigating Risk


Get valuable information to help you navigate the pitfalls and potential legal risks involved with using social media and other online marketing techniques to promote your self-storage facility.
$29.00
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Speaker: Mike Schofield, President and CEO, MiniCo Insurance Agency LLC
Format: DVD (USPS Shipping Required)
Duration: 50 minutes

Social Media and Online Marketing: Avoiding Exposure and Mitigating Risk
Marketing your self-storage business via social media and other online techniques has become mandatory in today’s competitive market. But while social media’s global reach and near-universal access may yield benefits for your operation, it also may create exposures that could lead to costly claims or other legal issues. This session will include information to help self-storage owners and managers navigate potential pitfalls and manage the risks.

You will learn:

  • How to establish and implement policies for social media and online marketing
  • The importance of ongoing employee training
  • Advertising liability and potential messaging risks
  • Cyber liability and privacy concerns
  • How to monitor your online presence

This product is also available as on-demand video, or as part of one of the following discount DVD packages: