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Picture of DVD - Online-Marketing Metrics: How to Track, Interpret and Use Your Results

DVD - Online-Marketing Metrics: How to Track, Interpret and Use Your Results


Learn how to track marketing efforts down to a cost per rental by media source so you can focus on tactics that provide the largest gain. You'll discover how to identify the metrics that matter most.
$29.00
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Speaker: Jason Barrett, President and Chief Operating Officer, Go Local Interactive
Format: DVD (USPS Shipping Required)
Duration: 42 minutes

NOTE: Please allow up to three business days for the processing of your DVD order.

Online-Marketing Metrics: How to Track, Interpret and Use Your Results
A self-storage owner can be drowning in marketing metrics but not know which are the most important. This session will focus on how to track marketing efforts down to a cost per rental by media source so facility operators can focus on tactics that provide the largest gains. It will help prevent you from inadequately tracking your efforts or focusing on numbers that won't move the needle for your business. You'll walk away knowing how to identify the metrics that matter most.

You will learn:

  • How to effectively track all of your marketing campaigns
  • How to identify which marketing metrics are and are not important
  • How to track cost per rental by media source
  • The questions to ask your marketing agency about your reporting
  • How to use reporting to make strategic marketing decisions

This product is also available as on-demand video, or as part of one of the following discount DVD packages: