Speaker: Philip Murphy, President, Next Door Self Storage
Duration: 27 minutes
Plugging the Holes in Your Customer Pipeline: How to Stop Losing Sales to Competitors
Too many self-storage operators are content to convert only 30 percent of potential customers to renters, believing it's good enough to meet the "national average." But why should you watch 70 percent of your business walk out the door and rent from a competitor? Too often, we spend time and money trying to find new sources of business rather than convert our existing leads into customers. That's more expensive! In this session, you'll learn how to identify and plug the holes in your sales pipeline. Our presenter will talk about technology that will help you track and convert leads, proper follow-up techniques and more.
You will learn:
- How to identify the holes in your sales pipeline
- Proper follow-up techniques
- Best practices for sales scripting
- Tools available for determining ad performance and return on investment
- Approaches to employee training and evaluation that will get more out of your staff
This product is also available in DVD format.