Speakers: James Ross and Matthew Van Horn, Vice Presidents, Cutting Edge Self Storage Management
Format: DVD (USPS Shipping Required)
Duration: 48 minutes
3-Mile Domination: How to Lead Your Self-Storage Market
Most self-storage facilities have a sphere of influence of three miles or less. Because of over development in many markets, operators must focus their marketing efforts in a much smaller area. This session shows you how to dominate your three-mile market using technology, guerrilla and conventional marketing, customer service, revenue management and sales training. You'll also learn ways to incentivize facility managers and keep your "house" in order by reviewing and cutting expenses.
You will learn:
- How to determine the boundaries of your market
- Ways to use technology to your advantage
- How to maximize the use of guerrilla and conventional marketing
- Leveraging customer service
- Ways to leverage revenue management and management incentives
This product is also available as on-demand video.
A preview of the DVD can be watched below: