Experiment for Online Success: The Science of Pay-Per-Click Advertising
This session discusses pay-per-click advertising strategies for self-storage, including bidding on keyword searches, balancing cost and conversion, achieving high-ranking search results and more.
$16.95
Speaker: Craig Barrett, Director of Search Marketing, SpareFoot.comFormat: MP3 and PDFDuration: 48 minutes
Experiment for Online Success: The Science of Pay-Per-Click Advertising Pay-per-click (PPC) advertising can be a quick and simple way to drive targeted search traffic to your website, so you can turn potential self-storage tenants into customers. What's the point of having a great website if no one can find it? Services like Google AdWords make it easy to get discovered at the top of search-engine results pages when consumers search for storage in your area. As with most paid marketing ventures, however, a smart and methodical approach is the only way to ensure your storage company turns a profit. The more you learn and experiment with PPC, the more cost-effective results you can expect.
You will learn:
• Which keyword search terms you should bid on for the most clicks • How to tweak and refine your ads to find the optimal balance of cost and conversion • Why being specific can increase your likelihood of scoring a higher-ranked search result for a lower cost • How to incorporate PPC campaigns into your other Web marketing efforts like SEO • That experimentation is the soul of PPC success
NOTE: This audiocast will be delivered to your “My On-Demand Library” in a downloadable zip file folder. Your folder will contain an MP3 audio file of your purchased session, along with the matching presentation slides provided by the speaker.